Investment Analysis
Strategically Relevant Investment Analysis
Investments in assets or activities other than corporations only qualify as a Corporate Controlling task if they have substantial corporate impact because of their size or strategic relevance. This could be the case for investments like major R&D initiatives, the establishment of major corporate sites or plants or strategic projects like entering a new market. In this sense, investment analysis does not necessarily only refer to projects which lead to a capitalization of the item invested in.
Examples of Sub-Tasks:
- Valuation of tangible and intangible assets
- Valuation of R&D projects
- Valuation of marketing campaigns
- Valuation of licensing deals